Why African Creatives Are Taking Over Global Runways and Screens
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In recent years, a powerful movement has been reshaping the fashion, film, and entertainment industries: the unstoppable rise of African creatives. From luxury fashion houses in Paris to blockbuster premieres in Hollywood, African models, actors, and performers are commanding global attention — and it’s only the beginning. At AYKO Agency, we’ve seen this cultural shift firsthand through our commitment to Talent Discovery and nurturing the next generation of African stars. Let’s explore why African creatives are dominating international runways and screens, and what it means for the future of modeling careers and beyond. A New Era of Representation For decades, mainstream media lacked diversity, often sidelining African talent. But the tide has turned. Major fashion brands and film studios now recognize the value and beauty of African culture, talent, and storytelling. This surge in representation is not a passing trend — it’s a long-overdue correction of the narrative. From ...